Black-Owned Brands Making Waves

This Black History Month, we celebrate the incredible creativity, talent, and resilience of Black-owned brands across beauty and beyond. From skincare and makeup to fragrance lines that prioritize inclusivity, these businesses are shaping industries and empowering communities.

Discover the Black-owned brands at STC that are making an impact in their respective fields, listed below.

Briogeo, the Black-owned hair-care brand that made its debut on Sephora shelves in 2014, quickly became a standout in the beauty industry with its clean, effective products like the Don’t Despair, Repair! Conditioner and Deep Conditioning Mask, earning Allure Best of Beauty and Readers’ Choice Awards. Its rapid growth caught the attention of Wella Company, leading to a strategic partnership in 2022. Although acquired, Briogeo founder Nancy Twine remains as CEO while also joining Wella’s executive leadership team, helping drive future growth and innovation. The partnership promises to elevate Briogeo’s global expansion and success, aligning with both companies’ shared values and vision.

Fenty Beauty, the game-changing cosmetics brand founded by Rihanna in 2017, set a new standard in the beauty industry with its groundbreaking 40-shade foundation launch. Built on the principle of inclusivity, Fenty Beauty revolutionized makeup by prioritizing diverse skin tones and high-performance formulas, earning widespread acclaim and reshaping industry norms. Its success paved the way for Fenty Skin, an extension of Rihanna’s commitment to effortless, effective skincare. As a Sephora exclusive, Fenty Beauty continues to innovate with trend-setting products that celebrate individuality and self-expression.

FORVR Mood, the luxury lifestyle brand founded by beauty influencer and entrepreneur Jackie Aina, has redefined self-care with its indulgent, mood-setting fragrances. Since its launch in 2020, the Black-owned brand has gained a devoted following for its high-quality self-care essentials, designed to celebrate everyday luxury. With a focus on inclusivity and intentional living, FORVR Mood continues to expand its presence, bringing its signature scents and aesthetic to new audiences while staying true to its mission of making self-care a daily ritual.

From game-changing beauty to luxurious fragrances, STC is your destination for Black-owned brands that are redefining the industry. Celebrate Black History Month by exploring these trailblazing brands at Sephora. Stay in the know about the latest events and offers—sign up for our eNewsletter today!